Soft Power - Where does the name come from?

"the moving force of history was, in the past, "hard power"- in the form of military might, political authority and wealth. What we have seen in recent years, however, is a decrease in the relative importance of this factor, and in its stead a remarkable increase in the importance of "soft power"- factors such as knowledge and information, culture, ideas and systems."

Daisaku Ikeda at Harvard University, Boston, USA on September 26, 1991

Soft Power People - Who we are! 

Hannah Small (trustee) Founder of SoftPower. Lives in Jinja, Uganda, and coordinates the work of the charity

Dirk Leysen -  Operations Managers and Stephen Kifune - Ugandan Master Builder, Jinja, Uganda.	Sharon Webb and Kibiina Ronald Volunteer Coordinators, Jinja, Uganda	Dave and Nicola Williams -  Project Managers, Omugezi Cultural Centre, Jinja, Uganda.
James Bayne - Financial Administrator and Trustee.	Calum Main, AKA Fraggle Project Manager, Murchison Falls	Dr Jessie Stone  Director and fundraiser of the medical centre
Susie Jones UK Fundraising Co-ordinator	Paul Daniels (trustee) - Fundraiser administrator and legal adviser in London, England.	Will Ryder-Davies (trustee) and Emma Oxnam Coordinators of SoftPower's school links
Sara James (trustee) - UK Youth Co-ordinator